There are a few marketing strategies you should add to your daily practice to set yourself apart and turn your online communities into profitable business transactions. What’s more, these activities will increase the ROI for your online efforts without looking or sounding sales pitchy (or what I like to call sales bitchy).

…Avoid the attitude that people are out to get you, instead think of it as people are out to do business with you. The more you are generous with your expertise and resources, the faster people will connect with you online and want to do business with you (because they’ve already had a sneak peek at what you offer).

Use the 3/3 Rule: The opposite side of the generosity coin is this; you have to set some boundaries online so as not to give too much away. When you are directly e-mailed or approached for advice, offer your services no more and no less than three times to that contact before you ask for the business.

…Make sure that you really want the relationship and their business specifically and that you’re not just asking for the sake of getting another deal (or because it’s the third action and you’re “supposed” to).

…Do a SPAM check: Before you even ask for the business when you’re beginning to build a relationship you need to do a SPAM check.

…If you start a sales pitch before you’ve even established a rapport then you are spamming, something that consumers do not tolerate very well. … By doing this, your services and offerings will become a natural part of the conversation, rather than a forced sales pitch.

Have a communication plan in place: Once you start to engage with people make sure that you have an ongoing plan to stay in touch.

…Just be yourself: Do not try to be someone that you are not because you think that you will get more contacts, leads and business.

…The internet is full of millions of new contacts for you, just engage with them sincerely and leave out the sales pitching. http://www.entrepreneur.com/marketing/branding/webbrandingcolumniststarrhall/article206504.html

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Marco Giunta

Sales Executive

A Sales Strategy and Business Development consultant with over 25 years of successful Senior Sales and Sales Management experience. Hard-charging leader for Fortune 500 clients Morgan Stanley, Staples, JPMC, MetLife, Goldman Sachs, JPMC, Bank of America, Wachovia, and Ross. Consistently earned top ranks in sales performance in every position by bringing revenues, profits and market share to new heights. Thrives on developing new business, revitalizing non-performing sales programs, and increasing company market share.

Latest posts by Marco Giunta (see all)

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