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When A Prospect Says Your Competition's Prices Are Better, What Do You Do?

Competition is fierce, and it always will be.

 It's what separates the good from the best,  the strong from the weak.  

While some may think that competition is a bad thing, it's really not.  

People need to stop their whining  and complaining and just take steps to find workable solutions.  

We all want choices in everything that we do – whether we are buying a car,  choosing someone to do home improvements, or buying the latest and greatest computer.   As a salesperson, one of your goals is to get your prospect or client to understand how you are better than your competition.  

And it doesn't mean that we have to be the cheapest.  

Is Your Likeability Factor As High As You Think?

Likeability.

Saying that you are an introvert or extrovert is not the determining factor when talking about whether or not you are likeable. Rather, it’s something completely different. It’s who YOU are that will have the greatest impact on whether others like you, or not.

People know you by who you are. It comes through, sometimes without a word being spoken. People pick up on the signals that you give them silently, as much as they do when you open your mouth and speak.

The point where likeability joins your social life and your business life is ultimately the secret to your having a successful and profitable personal and business life.

Think First Impressions Don't Matter?  Think Again!

We are all guilty of it.  We meet someone new, and immediately form in our minds an impression of this person.  It stems from their attitude, their confidence, their appearance and their overall demeanor.  It can't be helped. 

IMPRESSIONS MATTER. As a salesperson, you must always remember that you are the person who is imprinting on the client's mind whether you are a company worth listening to, or not.    THIS RESPONSIBILITY SHOULD NEVER BE TAKEN LIGHTLY.

A magic opening line does not exist that will apply to every client and every situation.  How then do you start that first conversation and gain the customer's respect?

 

 

Marco Giunta

Sales Executive
A Sales Strategy and Business Development consultant with over 25 years of successful Senior Sales and Sales Management experience. Hard-charging leader for Fortune 500 clients Morgan Stanley, Staples, JPMC, MetLife, Goldman Sachs, JPMC, Bank of America, Wachovia, and Ross. Consistently earned top ranks in sales performance in every position by bringing revenues, profits and market share to new heights. Thrives on developing new business, revitalizing non-performing sales programs, and increasing company market share.

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