How to Approach Other People’s Content?

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Use it when… it’s obvious that they want other people to reuse their content. They may say outright ‘please reuse this’ or they have a copyright notice that allows people to reuse it under certain conditions. For example, that you can reuse it as long as you give credit or a link back to their [...]

What if I Don’t Know How to Write?

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First, let me stress that blogging isn’t quite the same as being a journalist or writer. It helps if people can understand what you say, of course, but blogging and social media is as much about creating a personality as it is about crafting well written pieces of prose. Your customers will forgive you if [...]

How Much Web Content is Enough?

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When you are first starting out in social media, it’s hard to judge just how much you should do. Our section on time management has hopefully given you some indication of how many social media updates to do a day or a week, but what about content? Just how much content do you need? How [...]

Writing for Blogs

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Blog posts are pretty special and encourage a unique form of writing as a result. Blogs should ideally be conversational and personable, so let’s look at how you can achieve that: • Be less formal: Blogs are not newspaper columns; feel free to be less formal in a blog. • Write conversationally: As part of [...]

Tips on Content: Varying the Format

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Vary the Format If you’re struggling to find different ways of presenting your content and keeping the format varied, you could try the following ideas: 1. Live tweeting from a particular event as it happens; this shows that you are going out of your way to help your readers. 2. Share photos: you could even [...]

Tips on Content

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Now let’s move on to tips for the rest of your article or blog post… Hopefully these tips will help you to kick off your blogging or web writing career. • Write a Beginning, Middle and an End It may sound obvious but you’d be surprised how many people don’t do this. Some people trail [...]

How can I Generate Web Content?

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How can I Generate Web Content? There are many freelance writers and bloggers out there who will write your web content for you, for a fee. In addition, companies such as Demand Media and Purecontent create inexpensive content for many different clients. Alternatively, you can find freelance writers and bloggers on sites such as oDesk [...]

What is Web Content?

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The one thing that your social media efforts, blog and corporate website all have in common is content. Without content, you have nothing. It is fair to say that content is, and presumably always will be, the backbone of the web. When we talk about content, however, it’s important to realize that we’re not necessarily [...]

The Benefits of Inbound Marketing

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We’ve already touched on some of the benefits of inbound marketing and the reasons why inbound marketing has recently come to the fore, but there may be other gains that you aren’t aware of, so let’s talk a little about the advantages of inbound marketing… It Costs Less Inbound marketing has a lower cost per [...]

Components of Inbound Marketing

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I mentioned the components of inbound marketing earlier, so let’s talk about them in a bit more depth now. The three components of inbound marketing are: • Content • Search Engine Optimization • Social Media Content This is such a big topic that I’m going to talk about this in more detail in our dedicated [...]

Inbound vs. Outbound Marketing

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Perhaps the best way to really understand inbound marketing is to focus on what it isn’t; namely, that it isn’t outbound marketing. The latter concentrates on pushing your products, your business and yourself in front of someone’s face. There’s no getting away from it; traditional outbound marketing is aggressive. It interrupts people. It interrupts their [...]