doubt that Steve Jobs has ever asked Apple customers what type of productsthey want, or that he cares about what they need.
Most Companies think they knowbetter than their customerswhat thecustomers want, and what they need.
Startup gurus say that ³validated learning² about customers is even moreimportant than revenue for a nascent startup. Revenue, by itself, doesn¹tbuild traction for a business; it is only when you have products that aretested and proven, that customers are ready to buy, and that you can selland deliver profitably that you have the right ingredients for a successfulbusiness.
How do you determine what customers will buy? Your customers know what theirproblems are; they know what they like; and they know what they don¹t need.They don¹t know what you can uniquely develop for them that they will reallywant. Start by understanding what the customer¹s problems are; use yourexperience and vision to conceive solutions; share this with potentialcustomers in ways that they can understand; and learn.
it could be that your business never gets off the ground, but if and when itdoes, it has a better than average chance of becoming the next big thing inyour life.
One more Thing!, while customers and friends would really get excited aboutproduct or service, the others would scratch their heads trying to figurewhat the purpose is. Don’t forget your business model! How will it makerevenue to sustain your operations. Forget exits and selling your business,concentrate on making a relevant and profitable business
Marco Giunta
Latest posts by Marco Giunta (see all)
- Is Your Company Using Social Media Effectively? - January 28, 2013
- Approaching the Sales Prospect - December 19, 2012
- How To Listen EFFECTIVELY During Negotiations - December 18, 2012
