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Think about the last business meeting that you attended – no yawning, please. 

Did you leave the meeting feeling that the information you received was valuable, or did you feel like it was a complete waste of time?  More often than not, people will say that nothing new was gained from the meeting.  

Let's start at the beginning.  Leading an efficient meeting requires good planning, good structures, good processes and effective leadership.   Managers need to find ways to instill a sense of shared responsibility to their team members and have good communication skills in order to make a business meeting worth the time, effort and energy consumed.

In the competitive business environment of today, managers need to lead their teams effectively in order to motivate team members to work toward the common organizational goal.   Very important parts of the motivation strategy are business meetings that aim at facilitating the exchange of views on corporate issues by taking advantage of the expertise of the people who participate in them.   However, sometimes business meetings fail to add value in business process and end up being a waste of time and energy as a result of poor planning.

1.        Determine the worthiness of the meeting

Most of the meetings that take place in organizations are needless.   Managers gather their teams to go over details that are already known only because they are strong advocates of the face-time principle.   However, this leads to complete failure.

meeting

Managers can determine the worthiness of a meeting by making sure that there is valuable information to be exchanged, not simply transmitted.

In other words, an efficient meeting requires the participation of all members and not just the one-way transfer of information.   If the manager has to give the team an update, he can do so by e-mail.

2.        Determine if feedback from the team is required

If feedback from the team is required for a particular issue, the manager has to call a meeting in order to get more detailed feedback and of wider quality.   Besides, efficient business meetings are often the starting point for building organizational consensus and of course this is better accomplished when done face-to-face, rather than through e-mail.

3.        Make sure the meeting has an agenda

In many cases, business meetings that take place do not have an agenda.   That means they don’t have any goal and as such they cannot result in any outcome.   It is very important that all meeting participants understand the possible outcome of the meeting because often this knowledge functions as a motivating factor for participation.

To ensure high percentage of involvement, but most importantly, an effective outcome, managers need to write down and communicate the meeting objectives by BRIEFLY  including everything that will be discussed during the meeting to the team members.  

The secret to a successful meeting is how concise the agenda is and making sure that all participants get informed about it beforehand.

4.        Make sure to assign roles

By assigning particular roles to team members, managers aim at increasing participation in the meeting.   Team members who are specialists in their field often handle the agenda issues that apply to their fields.   However, there are often shared roles so that meeting participants feel equally appreciated by their leader.

5.        Take advantage of "constructive" disagreement

Meetings take place so that information is exchanged.   This means that participants may disagree and they have to disagree so that a firm conclusion is reached.   Through constructive disagreement and debate, all views are heard and all participants voice their honest opinion about particular business issues.   In doing so, managers motivate everyone to participate by feeling that they have an opportunity to be heard and be taken seriously by the organization.  

In conclusion, leading an efficient meeting is not an easy task.   It requires good planning, good structures, good processes and effective leadership.   Managers need to find ways to instill a sense of shared responsibility to their team members and have good communication skills in order to make a business meeting worth the time, effort and energy consumed.

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  • admin

    Arti Dhar wrote: 

    It is important to remind the sale personnels on target they have to achieve on regular basis. This creates the awareness in them on positives of the products and services, they are going to sell. Finally, these company assets help to lead a sales meeting efficiently.

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    Wallace Jackson wrote: 

    Absolutely.

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    Melissa Galt Coach | Speaker | Author wrote: 

    The key to any meeting is to have a pre-published agenda, and to keep it as succinct and brief as possible. Meetings don't ensure results, people do.

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    ay Kaiser wrote: 

    Under 'report answer as' there should be categories of 'stupid' and 'a hole'. You ask a question and some dummy just says 'no', and then clarifies by saying 'sorry, he meant to say yes'. That's really helpful advice! Thanks for sharing! :-)  

    I reported the first answer as advertising. Answer's the question by saying yes, he knows, go to this link and he sends you to the web site of a consultancy firm.

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    Andy Szebeni FInstSMM BSc wrote: 

    No.

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    Mark Bowser wrote: 

    My best advice to you is to narrow your focus and funnel down at each meeting. Too many times, sales leaders try to cover too many topics in a meeting. This waters down the meeting…and proves to the sales reps what they already believe which is that sales meetings are a waste of their valuable selling time. 

    I coach youth sports on the side. Just like coaching a basketball team, you have to funnel your "practice". Choose a narrow focus and then dig deep into that topic. Make it apply to their selling day to day. If they see the purpose, then they will benefit from the sales meeting.

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    Guy Battaglia wrote: 

    with who…the client or the team…LOL 

    Prepare attendees with agenda and information/material. 
    Have refreshments and snacks. 
    Formal Introductions 
    Clear presentation of information 
    Examples and costs analysis 
    Examples of success 
    Question and Answers 
    Closure or commitments for follow up

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    Dave Goldstein wrote: 

    A meeting with a customer, or a sales team I'm managing?

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    LanguageNoBar . wrote: 

    If you mean "How to generate a deal from a sales meeting?" then my answer is – No Gimmicks with the client! Educate the client about you niche area. Tell him about your specialty, make a comparative analysis with the other players in the market – tell him about your edge, why you are the best choice. 
    Generating trust, confidence of the client is one of the key aspects of winning a deal. The client should feel that he is being educated and you are making him aware about your edge over the market and not just bragging about yourself. 
    Hope this helps! 
    Regards 
    Sourav 
    LanguageNoBar

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    Obi O. wrote: 

    First you need a goal. The goal of any regular meeting should be to cause constant incremental improvement (at least one improvement per meeting). Having this standard in mind will ensure everyone stays on point. 

    Is this a meeting of sales executives, or of sales managers?

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    Dave Maskin wrote: 

    Yes, yes I do… Why do you ask?

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    Chantal Cornelius wrote: 

    Yes! I have a process that I developed with the help of a sales consultant a few years ago. It gives me a very high conversion rate!

    Links:
    http://www.amplia.co.uk

    Chantal Cornelius also recommends these expert(s) on this topic:
    Trese Rowe