• Manage your company’s reputation by starting a two-way dialogue with consumers. Example: Chevron’s “Will you join us?” campaign, which deals with the challenge of meeting the world’s energy needs without creating more environmental problems. By asking the public to join the conversation on a web site and offering interactive tools, Chevron boosts its reputation in a more nuanced, credible way.
• Follow the recipe of Jordan Zimmerman, founder of Zimmerman Advertising, to increase productivity. First, use the phone. He calls the CEO of each major client every day, and always answers calls from employees. “I like the directness of phone conversations,” says Zimmerman. And cut down on sleep: “Sleeping isn’t living. You sleep when you die. I get up at 3:30 every morning and I’m at the gym by 4. Then I ride 25 miles on my bike before breakfast. Being in shape is what gives me energy.”
• Be more innovative by spending at least 15 to 30 minutes per day jotting down questions that “challenge the status quo” in your company or industry, recommends Brigham Young University Professor Jeff Dyer, one of the researchers behind a study called “The Innovator’s DNA.” (The study surveyed more than 3,000 entrepreneurial, inventive executives.) Visionary leaders are much more likely to ask “what if” questions.
• Avoid travel fatigue by following this refreshing tip from Carol Margolis, founder of SmartWomenTravelers.com, an online community. “When I’m on the road, I work 24/7,” she says. So she requests a shutdown call—like a wake-up call but two hours before bed. “Left to my own devices, I’ll work until I can’t see.”
Marco Giunta
Sales Executive
A Sales Strategy and Business Development consultant with over 25 years of successful Senior Sales and Sales Management experience. Hard-charging leader for Fortune 500 clients Morgan Stanley, Staples, JPMC, MetLife, Goldman Sachs, JPMC, Bank of America, Wachovia, and Ross. Consistently earned top ranks in sales performance in every position by bringing revenues, profits and market share to new heights. Thrives on developing new business, revitalizing non-performing sales programs, and increasing company market share.
Latest posts by Marco Giunta (see all)
- Is Your Company Using Social Media Effectively? - January 28, 2013
- Approaching the Sales Prospect - December 19, 2012
- How To Listen EFFECTIVELY During Negotiations - December 18, 2012
