Sales and marketing are very different, but they have the same goal. Both are necessities to the success of a business. By strategically combining both of them skillfully together, business growth will be achieved. However, if both sides are unbalanced it will quickly hinder any ability to grow revenue. Businesses should work hard to strike this balance, for once they find that "sweet spot", there's no limit to their sales successes.
Many of us know, though it's not always talked about, that an ongoing argument seems to exist between the marketing department and the sales department. Marketing complains that the sales team isn’t following up the many leads that it sends their way. Sales complains that most of marketing’s leads are poor, and aren’t worth their time.
Mark Twain famously said, “The difference between the right word and the almost-right word is the difference between lightning and the lightning bug.” The “right” words make all the difference in your sales and marketing efforts.
A sale is a critical business activity, one that must be given the due attention it deserves. Manufacturing a top product line or offering ace business solutions if there are no takers for it, will be a futile exercise.
A continuous sales activity, as it turns out is a strong determinant of whether the business can survive the heat of competition or not. Let's explore some of the avenues which can drive your sales process forward….