How to Increase Sales

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We are all natural born salespeople selling . Yes…we are.  I repeat, we all all salespeople. 

For many people, being your own biggest fan doesn't come easy.  Many of us may view this as being egotistical, narcissistic and selfish.  

But in the business world,  you need to have some degree of an ego, (or even a larger one, at that) if you are going to survive.  

Whatever you are selling, you need to make an extra effort to show the world what you've got.

However, if you took a step back and looked at yourself through someone else's eyes, would you see a person who is selling himself in the best possible light?  Are people seeing you in the way that you wan them to?

At times, we are our own worst enemies.   We can become so critical of ourselves that we do not realize all the harm that it is doing, and how it can prevent us from feeling enough self-worth to push ahead.

"BELIEVE IN YOURSELF:  IF YOU DON"T, NO ONE ELSE WILL"

Whether it's a child talking a parent into buying a toy or . Every time you argued a point or were excited about something – you were selling!

Every aspect of our life involves us selling something – a product, an idea, an opinion.  

Always remember that the product that you are selling first is YOU.

Therefore, it is critical that you make sure that you know your product, your skills and your abilities.  

You must learn to see yourself as a commodity. 

No matter what you are selling, a crucial part of the selling process is getting people to like you.  Nobody likes to be around people who bring their energy down, so avoid doing this at all costs.   

Now take a minute to think of people you know in your own life – friends, family, clients, co-workers –  people who have a positive energy – and think of the effect it has on you.  Take a moment to analyze and really think about what they are doing that makes you feel good about being around them.   Then take that information and make it work for you.  Your energy needs to be high, yet controlled.

 In a selling environment, when your energy dominates that environment you can demand anyone’s attention.

Now that you have their attention, it’s time to make a strong and lasting impression.  Doing so will help to establish an emotional connection with the client.  In selling, it’s not really about what you say, but how you say it.

As long as people "get" you and "feel" you, just saying "hi" in a genuine way can leave a better impression in the selling environment that a  than a long drawn out story told in a boring way.

Successful selling means that you must always maintain eye contact.  It's been said that "the eyes are the windows of the soul", and it's also been said that they are the only part of the brain that can be seen from the outside.  I believe that both of these statements are true.  If you are being dishonest or insincere, the clients will see right through it, and pass you by in a second.

The eyes are the windows of the soul, and it’s the only part of the brain that you can actually see from the outside.

 People should never feel intimidated by you, but rather safe. One of the most important things is to anchor their good feelings to you. When it comes to marketing yourself nothing attracts more people to you then emotion. Move them emotionally and you will be successful in making a connection. 

TO SUCCEED IN SELLING, YOU MUST BE SOLD ON YOURSELF.

Before you can sell yourself successfully to others, you must be absolutely sold on yourself: 100 percent.

It all begins with how you think about yourself. Just who are you, anyway?

There is only one you. You are number one. And now that you know it, your job is to reinforce that fact in your conscious and subconscious mind every day of your life.

If you don't believe you're number one, no one else will.

The first thing people notice is your attitude. If you don't have the proper outlook, then people will hold on to that and you may lose your chance.  

Successful people have a confident way of seeing themselves and their work. They feel good about themselves and absolutely trust that everything they do will lead to their unavoidable success.

What does your client's body language tell you? Are they at ease with you or are they acting a bit nervous? Are they really listing to you? If not, whatever it is that you are selling will not matter.  None of it will matter until you get them comfortable with you.  

Train and educate yourself on being an authority in conversations.   This will not only work to your benefit in your selling career, but in any other relationships you have in your life, as well. 

People want to buy from people who understand them

Also keep in mind that everybody has weaknesses – even those who swear that they don't.  Truth is,  everybody screws up at sometime or another.    Being willing to admit that makes your strong, not weak.  It makes you human.  It’s what you do after this point which differentiates the winners from the losers.  

You must at all time project professionalism, and be honorable to yourself, before you can be honorable to others.

Always act as if you are being observed by everyone, ESPECIALLY WHEN NO ONE IS WATCHING.  If you are a respectable and honest individual, if this is the core of your being, then it is just that impeccable reputation that will pave your way to success.  Choose to be one of the "good one" – a breed that is indeed becoming rare, these days.  

Positivity – nothing help you more in your daily battles than maintaining a positive mindset.

Professionalism – Conduct yourself at all times in a professional manner.  You do not have to wear Armani suits, but do make sure that you are neat and presentable.  It shows your attention to detail, as well as respect for the person that you are meeting.

SELLING YOURSELF HAPPENS AT EVERY MINUTE OF EVERY DAY.   Act as it you are managing yourself – keeping all variables in check.

Keep your people skills sharpened.  Be real.  Be honest.

Always maintain a level of integrity with every client that comes your way.

Listen to the feedback from others.   

Videotape yourself in action, speaking as if you were in a room full of many people.  Then watch it, as difficult as that may be.   This will allow you to see you as other people do – and you can see what is working, as well as what you need to improve on.   The more time you invest on fine tuning and understanding "you", the better your selling career will be.

BE YOURSELF….BELIEVE IN YOURSELF………FEED YOUR EGO…….BE CONFIDENT.  You are the most important piece in the sales puzzle.  You are at the core of your sales success.  We need to get back to basics in knowing how to understand ourselves, and how it helps to build strong, solid business relationships.  It is on this foundation of people skills that the rest of our sales process is built on.Never let yourself get away from who you are and what your core values and traits are.

Especially when selling. 

Marco Giunta

Sales Executive
A Sales Strategy and Business Development consultant with over 25 years of successful Senior Sales and Sales Management experience. Hard-charging leader for Fortune 500 clients Morgan Stanley, Staples, JPMC, MetLife, Goldman Sachs, JPMC, Bank of America, Wachovia, and Ross. Consistently earned top ranks in sales performance in every position by bringing revenues, profits and market share to new heights. Thrives on developing new business, revitalizing non-performing sales programs, and increasing company market share.

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10 Responses to Having Trouble Selling? Make Sure What You Sell First, Is YOU

  1. [...] ** You are the most important part of your presentation. [...]

  2. Marco Giunta says:

    George Massar • So Marco how do you over come that little voice that doesn't believe that you can do something

  3. Marco Giunta says:

    Marco Giunta • What Little Voice? mine is more of a megaphone …. i know exactly what you mean… on my phone i have a picture of my wife and kids and i look at it before every call, meeting , trip and presentation …. and remind my self the WHY!

  4. Marco Giunta says:

    George Massar • Interesting. For you its as simple as that ?

  5. Marco Giunta says:

    Claudia J. Kuzma, MA • I'm always thinking 'big' and it never enters my mind because of focus on learning and doing new things with 'can do' attitude.

  6. Marco Giunta says:

    Ben (Binh) Huynh • It all boils down to your conviction, determination and your passion for what your doing and the product or service your selling. Choose what you like to believe in and take it to the next level. 

    Definitely gotta think big with the can do attitude, only then you see the possibilities. Keep on Keeping on!

  7. Marco Giunta says:

    Alton Arends • Thank You Marco for starting this discussion. I sincerely believe that selling is really an extension of who you are. I would not necessarily agree about the big ego, however I emphatically agree on being very confident. There certainly is a very thin line between having an inflated ego and just being absolutely sure of who you are and what your capabilities are. So yes, before I can sell any product I need to sell who I am, my level of excellence, my values and integrity in business dealings. If one wants to use the corporate term "I am the brand".

  8. [...] Having Trouble Selling? Make Sure What You Sell First, Is YOU: Many of us are great salesmen selling . Yes…we're.  I repeat, all of us all salesmen.  [...]

  9. [...] you "move" and "motivate others with your words, that they will act and respond.  You are the main motivator – not your information.  Never forget that. [...]

  10. [...] it's only when you "move" and "motivate others with your words, that they will act and respond.  You are the main motivator – not your information.  Never forget that. [...]