Think about the last time that you had to buy a major item or service. Usually you have done your homework beforehand. Sure, you want to be able to trust what the business or salesperson is saying, but at the same time, we all know that not everyone in this world is honest.
Your customers or prospective customers are also doing their homework - wanting to ensure that they will get the best service for the best price. Truth is, can you blame them? Price, as we already know, is always the critical element in any sales process, and we therefore cannot blame companies for being price conscious.
Therefore, I felt a need to provide you all with information on this topic – first to help you to understand more about it, and secondly, how to increase your own level of emotional intelligence, as well.