Why Twitter is Beneficial for All Companies

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To begin, Twitter is a search engine – for life.

Twitter is a social networking web application that provides users with the ability to share information.

Twitter users post status updates, news, jokes, events and other information. Posts are limited to 140 characters and can be sent from and received via text messaging in addition to traditional desktop applications. The brief, "micro-blog" format and ease of mobile posting allows users to post and follow up-to-the-minute news.


Companies need to use it, but the truth is that many people still don’t understand the point of it – or what it really does.

We are here to help you with all of it.

Twitter has become an essential tool for everyone, and has relevance for just about every type of business. 

Companies are using it to communicate – creating closer relationships with prospects, clients ,followers and more.

Using Twitter allows companies to spread awareness, discuss industry trends, connect followers to a company blog by creating an online dialogue that easily reaches a large audience – an audience that is looking for information about your company.

Twitter has more beneficial uses than Facebook, LinkedIn and blogs combined, and this is one reason people are confused by Twitter.

Millions of people are using it in dozens of different ways, all at the same time. To implement the most valuable use, Twitter require the most training and planning. One reason Twitter is so flexible is that it can support so many other existing technologies and business strategies.


How do you use Twitter? Drop me a note


So, where’s the profit in using Twitter?

From a user’s perspective, the real value of Twitter is in its ability to help you communicate with people.

To be successful on Twitter, incorporate the following success formula:

Social media success come from adding value to the community through content- without wanting anything in return.

So how does one achieve this goal, while being successful at generating traffic ?

Well, it starts like many other first impressions – with the image that you present to the community in your profile and the way that you have it set up.

For business, I believe the top uses, from highest profit to lowest profit are:

  • Consulting, education and joint ventures specific to making your business more profitable (networking with others in your field).
  • Finding prospects to sign up for your mailing list (converting them later to paying clients/customers).
  • Building your brand and reputation.
  • Promoting offers, products and services.

How do you get started with twitter?

In my experience, I would suggest using it in a different order than I listed above.

First, you must have a web presence, ideally a blog and Facebook page, at the very minimum for your business. You will be building an online community, and that community needs places for people to engage in different ways. You should then use Twitter in this order:

Consulting, education and joint ventures specific to making your business more profitable (networking with others in your field).

Building your brand and reputation.

Promoting offers, products and services.

Finding prospects to sign up for your mailing list (converting them later to paying clients/customers).

Here is the key: The higher the quality of your Twitter account, the better everything else that you do will work.

Let ourTwitter ready.

4 Responses to "Why Twitter is Beneficial for All Companies"
  1. Marco Giunta says:

    Orange Chen • I agree with you. now I try to use twitter as my social media marketing tool to do business.

  2. Marco Giunta says:

    Guy Hoogewerf • I use it to further promote a clients business, on the one hand the client desires to engage with their customers, answering queries, customer service type stuff, on the other hand the client feels that Twitter should be a channel for new business and finding new customers. 

    Right now – customers are few and far between and engagement is nigh on impossible because few customers are interested in Twitter… and on questioning why not, it's because they are constantly being sold to on Twitter… it's a vicious circle on Twitter. 

    This is not the only client to suffer this disillusion with Twitter.

  3. Marco Giunta says:

    Geri Rockstein • I don't think that social media is a one size fits all proposition. If your audience dedicates time to Twitter, then by all mean Twitter will be beneficial to your company; but that is not true of all industries and/or all companies. Resources should be positioned where they can prove to be the most beneficial and that may or may not be with Twitter.

  4. Marco Giunta says:

     

    Guy Hoogewerf • Wow that article was hard to read amongst the clutter, sry… 

    Don't you find that Twitter has just become a market place where everyone is a stall holder and there are no customers?

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