For Technology Services CEOs & Executives
Transform Your Go-to-Market Strategy Into a Predictable Revenue Engine
Stop burning cash on misaligned sales and marketing. Build a data-driven GTM system that investors trust and boards applaud. Join 200+ technology services CEOs who've mastered the revenue playbook.
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Capital Efficiency Mastery
Optimize CAC payback periods and build sustainable unit economics that fuel growth
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Strategic Alignment
End the sales vs. marketing blame game with unified metrics and shared accountability
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Scalable Systems
Build GTM processes that scale from $10M to $100M ARR without breaking
Is Your GTM Strategy Bleeding Cash and Frustrating Investors?
85% of GTM teams report regular misalignment issues. This isn't a team problemāit's a leadership problem that directly impacts valuation.
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Inefficient Capital Burn
Your CAC payback period is stretching beyond 18 months. Sales and marketing spend keeps rising, but revenue growth is slowing. Investors are questioning your path to profitability.
60% of Series B companies struggle with CAC efficiency
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Sales vs. Marketing Wars
Executive meetings turn into blame sessions. Sales claims leads are unqualified, marketing insists sales isn't following up. Different data sources show conflicting numbers.
85% of GTM teams report regular misalignment
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Unpredictable Pipeline
Your forecasts are consistently wrong. Deals slip quarter after quarter. You're flying blind without understanding what truly drives revenue in your business.
Only 40% of companies achieve their revenue goals
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Investor Confidence Crisis
Board meetings are uncomfortable. Your valuation multiple is below market. Investors are demanding proof of GTM efficiency before the next funding round.
GTMĀ efficiency is now a top 3 investor concern
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Scaling Breakdown
What worked at $5M ARR is breaking at $20M. Your founder-led sales model won't scale, but transitioning to a professional GTM team is failing.
Most companies hit the "Valley of Death"Ā at $10M-$50M ARR
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Market Position Confusion
Your value proposition sounds like everyone else's. Win rates are declining, deal cycles are lengthening, and you're competing primarily on price.
Weak positioning reduces win rates by 40%+
The CEO's Playbook for Go-to-Market Mastery
A systematic approach to building the predictable revenue engine that drives sustainable growth and investor confidence. Based on analysis of 500+ high-growth B2B companies and battle-tested with technology services leaders.
Strategic Foundation
Build your GTM strategy on data, not assumptions. Define your ICP using actual customer data, craft a defensible value proposition, and claim your unique market position.
Revenue Engine Architecture
Design sales and marketing motions that work together, not against each other. Create the SLA that ends blame games and establishes shared accountability.
Efficiency Optimization
Implement the metrics that matter: CAC payback, LTV:CAC ratio, and GTM efficiency. Build dashboards that give you real-time visibility into your revenue engine.
Scale Preparation
Future-proof your GTM with AI-augmented processes, scalable systems, and the organizational structure needed to grow from $10M to $100M+ ARR.
The Results our Clients Achieve
40%
Reducetion in CAC Payback Period
2.3x
Improvement in Win Rates
60%
Increase in Pipeline Predictability
85%
Improvement in Forecast Accuracy
Case Study: From GTMĀ Chaos to $50M ARR
How a Series B cybersecurity services company transformed their revenue engine
The Challenge
SecureTech Solutions was burning $2M/quarter on sales and marketing but missing revenue targets. Their CAC payback period had stretched to 24 months, investor confidence was declining, and the sales vs. marketing blame game was destroying executive team cohesion.
67%
CAC Reduction from $8,400 to $2,800
12
Month Payback Down from 24 months
180%
Win Rate Increase From 15% to 42%
$50M
ARRĀ Achieved 18 months ahead of plan
"The GTM transformation didn't just improve our numbersāit changed how our entire organization operates. We went from firefighting to systematic growth." - CEO, SecureTech Solutions
The 90-Day GTMĀ Transformation Process
A systematic approach to rebuilding your revenue engine for sustainable, scalable growth
1
GTM Audit & Diagnosis (Days 1-14)
Comprehensive analysis of your current GTM performance, identifying the specific bottlenecks and misalignments that are costing you revenue. We audit your data, processes, and team dynamics to build a baseline.
GTM Performance Scorecard
Data Alignment Assessment
Competitive Intelligence Report
Team Efficiency Analysis
2
Strategic Foundation Build (Days 15-35)
Rebuild your GTM strategy from the ground up using data-driven customer analysis, competitive positioning, and value proposition refinement. Establish the strategic pillars that will guide all tactical decisions.
Data-Driven ICPĀ Definition
Defensible Value Proposition
Market Positioning Strategy
Buyer Journey Mapping
3
Revenue Engine Architecture (Days 36-65)
Design and implement the sales and marketing motions that will execute your strategy. Create the processes, SLAs, and technology stack that ensure seamless execution and accountability.
Sales Motion Design
Market Mix Strategy
Sales-Marketing SLA
Technology Stack Integration
4
Measurement & Optimization (Days 66-90)
Implement the metrics dashboard that gives you real-time visibility into GTM performance. Establish the feedback loops and optimization processes that ensure continuous improvement.
GTMĀ Metrics Dashboard
Forecasting Model
Optimization Playbook
Team Training &Ā Enablement
Ready to Build Your Predictable Revenue Engine?
Book a strategic session to diagnose your current GTM challenges and explore how our proven framework can transform your revenue trajectory.
Limited Availability: We work with only 12 technology services companies per year to ensure exceptional results. Next available engagement starts March 2025.
Our Commitment: In your strategic session, we'll identify at least three specific opportunities to improve your GTM efficiency within 90 days, or the session is free. No generic adviceāonly actionable insights tailored to your business.
Business Turnaround Consulting
Sales Strategy Consulting
Marketing Strategy & Brand Positioning
Business Development & Partnerships
Private Equity Advisory
Sales Team Development
