Why is Selling like surfing?

Written by: 
Boost your sales with our Weekly Newsletter 🚀
Success Unlocked! 🎉
You made the right choice. Check your email to get industry insights and strategies to boost your business.
Oops! Something went wrong while submitting the form.
On this site
No items found.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

You look at the ocean from the beach, and it seems infinite. And it's easy to sit on the beach and point out what the surfers are doing wrong.

But you want to be a real surfer and not just sit on the beach as a spectator.

When you finally get over your fear, you paddle out in the ocean and start looking for a wave for you to surf.

While you are waiting for a wave, you notice others jumping on a wave and riding it all the way to shore to the onlookers' applause, and you look at them and try to learn because you want those cheers too.

As you continue to search for a wave, you notice a bunch of incoming waves.

Some are too small, not worth your time because the small ones won't get you to shore and others too big for your current capabilities.

So you wait because you can be sure that there is another one coming.

Now it's your turn. You notice a wave, and it looks good. You jump on it and start riding it toward shore.

Jumping on a wave is new to you, so in the beginning, you might fall off.

The key is to get back on the board and try again. You have seen some people give up, and now they don't surf anymore, but they still carry their board to the beach and tell everyone they are surfers.

And you know that everyone claims they are a surfer until a real surfer walks in the ocean.

You are different; you are committed to being a surfer, and you like the way real surfers live.

So you get back on the board and paddle out, looking for the next wave.

Frustrated, you look for a wave but fall right off because you did not listen to the sea, and you need to feel the wave.

Finally, you are up on the wave, and you are waiting to fall, but you don't.

You are not sure why but you ride it all the way to shore, and the beachcombers are impressed.

You now can't wait to get back out there and get on the next wave, and you do. Sometimes you make it to the shore, and sometimes you fall.

But you keep trying because this is the life you wanted.

And now you are a surfer, and everyone knows it.

Marco Giunta

About Us /* TOC */