Why is Selling like surfing?

October 19, 2020
Home > Blogs >
Why is Selling like surfing?

You look at the ocean from the beach, and it seems infinite. And it's easy to sit on the beach and point out what the surfers are doing wrong.

But you want to be a real surfer and not just sit on the beach as a spectator.

When you finally get over your fear, you paddle out in the ocean and start looking for a wave for you to surf.

While you are waiting for a wave, you notice others jumping on a wave and riding it all the way to shore to the onlookers' applause, and you look at them and try to learn because you want those cheers too.

As you continue to search for a wave, you notice a bunch of incoming waves.

Some are too small, not worth your time because the small ones won't get you to shore and others too big for your current capabilities.

So you wait because you can be sure that there is another one coming.

Now it's your turn. You notice a wave, and it looks good. You jump on it and start riding it toward shore.

Jumping on a wave is new to you, so in the beginning, you might fall off.

The key is to get back on the board and try again. You have seen some people give up, and now they don't surf anymore, but they still carry their board to the beach and tell everyone they are surfers.

And you know that everyone claims they are a surfer until a real surfer walks in the ocean.

You are different; you are committed to being a surfer, and you like the way real surfers live.

So you get back on the board and paddle out, looking for the next wave.

Frustrated, you look for a wave but fall right off because you did not listen to the sea, and you need to feel the wave.

Finally, you are up on the wave, and you are waiting to fall, but you don't.

You are not sure why but you ride it all the way to shore, and the beachcombers are impressed.

You now can't wait to get back out there and get on the next wave, and you do. Sometimes you make it to the shore, and sometimes you fall.

But you keep trying because this is the life you wanted.

And now you are a surfer, and everyone knows it.

Marco Giunta

Let's Grow Your Business Together!

Schedule your free consultation now to get started.

Request My Free Review
Marco Giunta Marketing Sales consultant and CEO CRO CCO

About the Author
Marco Giunta had an interesting journey to digital B2B marketing sales. He began with a C64, and Founded several startups where he focused on projects around top_line revenue growth and helping companies succeed...

see Marco Giunta's resume

Get Weekly Sales/Marketing Tips

We’ll only ever send you marketing tips, as per our policies
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Let Me Help Your Business Today!

Contact Me

Contact Marco Giunta

I f you have a project or question that you would like to discuss please do not hesitate to reach out to me.

About Us